Privacy Policy

1. Who we are

By Pass Filtration Ltd ("we", "us", "our") is a company registered in England and Wales. Our registered office is in Central UK, LS25 6EZ. We operate the website at bypassfiltration.co.uk.

We are the data controller for personal information collected through this website. If you have any questions about how we handle your data, please contact us at sales@bypassfiltration.co.uk.

2. What information we collect

We may collect the following categories of personal data:

• Contact information — your name, email address, telephone number, and company name when you submit an enquiry form or contact us directly.
• Usage data — pages visited, time spent on pages, browser type, device type, and referring URL, collected via Google Analytics (where you have consented to cookies).
• Communications — the content of any messages you send us by email or through our contact form.
• Technical data — IP address and server logs retained for security and operational purposes.

We do not collect sensitive personal data (such as health information, financial details, or payment card numbers) through this website.

3. How we use your information

We use your personal data for the following purposes:

• To respond to your enquiries and provide quotations or product information.
• To process orders and manage our business relationship with you.
• To improve our website and understand how visitors use it (analytics, with consent).
• To comply with legal obligations.
• To send you relevant product or service updates where you have given consent or where we have a legitimate interest to do so.

4. Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity — to fulfil orders or respond to pre-contractual enquiries.
• Legitimate interests — to operate and improve our business, provided your interests do not override ours.
• Consent — for analytics cookies and any direct marketing communications.
• Legal obligation — where we are required to process data to comply with the law.

5. Cookies

We use cookies to improve your experience on our website. Strictly necessary cookies are required for the site to function. Analytics cookies (Google Analytics 4) are only set after you have given explicit consent via our cookie banner. You may withdraw consent at any time by clearing your browser cookies or adjusting your preferences.

6. Sharing your information

We do not sell your personal data. We may share it with:

• Google LLC — for website analytics (Google Analytics 4), subject to your cookie consent. Google may process data in the United States under Standard Contractual Clauses.
• IT and hosting providers — who process data on our behalf under data processing agreements.
• Professional advisers — such as solicitors or accountants, where necessary.
• Regulatory authorities — where required by law.

7. International transfers

Some of our service providers are based outside the UK. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

8. How long we keep your data

We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Enquiry and contact form data is typically retained for up to 3 years. Server logs are retained for up to 12 months. Analytics data is retained in accordance with Google Analytics' data retention settings.

9. Your rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — request deletion of your data in certain circumstances.
• Restriction — ask us to limit how we use your data.
• Portability — receive your data in a structured, machine-readable format.
• Object — object to processing based on legitimate interests or for direct marketing.
• Withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at sales@bypassfiltration.co.uk. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.

13. Contact us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us: